Title: The woman, the child, the dream.

Format: PSA Advertisement

Concept/Theme: I plan to create a PSA ad for the Dr. Hawa Abdi Foundation

Purpose/intent:  I hope to get others to donate money to the Dr. Hawa Abdi Foundation in support of the suffering women and children in Somalia.

Production Plan:  I plan to make a PSA advertisement to play on the emotions of people (more specifically women) to help promote donations to the Dr. Hawa Abdi foundation for women and children.  The ad will feature a Somali woman and her child with a dream cloud above their heads.  In the cloud will be all of the things they could grow to be (a nurse, a student, a lawyer etc) with the caption “you can help to make their dreams a reality”.

Inspiration:  I have researched both about Dr. Hawa Abdi’s foundation and about the makings of an effective PSA ad (see links to resources below). I am not necessarily emulating a particular style but I am trying to find a cross between a style that is common for the Dr. Hawa Abdi Foundation and something that appeals more to a western audience.   

Expected Outcome:  My audience is western young (20s) people (particularly women).  After doing some research I have found that playing on people’s emotions and their chance to make a difference is one of the most effective ways to create a PSA advertisement.  I hope that after viewing my advertisement my audience will feel inspired and empowered because they truly have the opportunity to make a change.

http://www.business-help.org/sales-marketing/creating-effective-psa/

http://www.buzzle.com/articles/public-service-announcement.html

http://www.dhaf.org/

http://en.wikipedia.org/wiki/Dr._Hawa_Abdi

http://publicserviceannouncementnow.net/public-service-announcement-examples/

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